![]() ![]() ![]() The design team believes that the revamped consistency of line weight that harmoniously works between elements can create a unified, timeless symbol that can work seamlessly with all the properties in the company’s extensive portfolio. ![]() ‘This distinctive character of the lettering resonates with the revised WB letters in the shield while updating the typography for modern uses and legibility,’ states Chermayeff & Geismar & Haviv. The equalized the weight of the W and B letterforms with the stroke of the encasing shield shape, and the strong, sans serif, all-capital letters for the wordmarks have been accentuated to underscore the curvature of the rounded letterforms, such as the Ps, Bs, and Rs. The design team redrew it from scratch and from there, they began to include bits of their rendition. Pictures shield starting with its original three-dimensional rendering. Highlighting the curvature of the rounded letterformsĬhermayeff & Geismar & Haviv studied the design elements of the iconic Warner Bros. Images courtesy of Chermayeff & Geismar & Haviv The shield has gotten bigger the laddered and pointed edges above are now decked out with softer, sloping turns the tips have been sharpened the shadowing inside the shield is even more pronounced and the new logo adapts to the movies’ and characters’ personalities with thorough details that immediately recall a specific protagonist or scene. emblem through reductive geometry, streamlined curves, and even more vibrant hues. The design team redraws and distills the classic 1948 Warner Bros. Starting May 2023, the revamped shield is the new logo of the company and its brands, falling in the same year that marks the 100th anniversary of the storied Warner Bros. banner on the middle of the shield and ushered in thicker, bolder, and sharper details of the curvature and letterforms of the shield and the capital letters ‘WB’ in an attempt to retain the classic, recognizable look of the logo while adopting a chunkier and more sleek style. The design team has stripped off the Warner Bros. Pictures and Studios for the entire portfolio under the Warner Bros. logoĬhermayeff & Geismar & Haviv redesigns the emblematic shield logo of Warner Bros. Chermayeff & geismar & haviv redesigns warner bros. ![]()
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